Action Water Sports Opens New MasterCraft Boat Dealership in Central Florida

POLK CITY, Fla., Feburary 23, 2018 – One of MasterCraft’s largest dealers, Action Water Sports, will be opening a new boat dealership in Polk City, bringing a new level of MasterCraft service and support to the Central Florida boating community this summer.

“We couldn’t be more excited to have Action Water Sports open a new dealership in this critical market,” said MasterCraft VP of Global Sales and Marketing, Jay Povlin. “We at MasterCraft have a lot of respect for the team at Action Water Sports and are excited to have them supporting our MasterCraft owners in Central Florida.”

The new location was purchased from USA Waterski located off I-4 in Polk City. “We’ve been working with Action Water Sports for just over a year, and we are very excited to see the building and Lake continue to be utilized with our goals of promoting the growth and development of recreational watersports,” said USA Water Ski and Wake Sports Foundation Chairman of the board, Tony Baggiano. ”We couldn’t be happier that a current USA Waterski member is purchasing the building and wish them success with the new MasterCraft dealership in the years to come.”

The new dealership will feature:
MasterCraft Boats
State-of-the-art proshop and service center
Lake Grew, which will be used for product demos, events, and ski school
We are also happy to announce a new affiliation with Ski Fluid and Kyle Eade, the current ski school operating at Lake Grew adjacent to the facility. Kyle will continue to offer a world-class coaching experience behind a MasterCraft ProStar in association with Action Water Sports. “I’m very excited to work with a team that has a passion for waterskiing like Action Water Sports” said Ski Fluid Owner, Kyle Eade. “This new dealership will be great for watersports enthusiasts and will take my student’s experience to a whole new level.”

For more information on the new location or Action Water Sports, visit or contact Jathan Koetje by email at

Action Water Sports

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